SEO report of stratechery.com

Stratechery by Ben Thompson – On the business, strategy, and ...

stratechery.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : stratechery.com/

Character length : 16

Title
Stratechery by Ben Thompson – On the business, strategy, and impact of technology.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: Stratechery by Ben Thompson
description: On the business, strategy, and impact of technology.
url: https://stratechery.com/
site_name: Stratechery by Ben Thompson
image: https://s0.wp.com/i/blank.jpg
locale: en_US

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://stratechery.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

Linkedin492

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Stratechery by Ben Thompson – On the business, strategy, and impact of technology.

Character length : 88

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 57%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
27003100
Heading structure in the source code
  • <H1> Stratechery by Ben Thompson
  • <H1> By Ben Thompson
  • <H1> Follow
  • <H1> Subscription
  • <H1> Account
  • <H1> Recent Articles
  • <H1> Year in Review
  • <H1> Archives
  • <H1> Subscriber’s Daily Update
  • <H1> Facebook Content Guidelines, Facebook Video, Amazon Prime Video on Apple TV
  • <H1> Ford Fires CEO, Car Companies and the Future, Anthony Levandowski vs. Google
  • <H1> Second-Generation TensorFlow Processing Units, What are TPUs?, Groq
  • <H1> The Uber Disaster Round-up, Waymo and Lyft Form Partnership
  • <H1> Tulips, Myths, and Cryptocurrencies
  • <H4> The Truth About Tulips
  • <H4> Myths and Humans
  • <H4> The Rise in Cryptocurrencies
  • <H4> The Utility of Blockchains
  • <H4> Party Like It’s 1999
  • <H1> Boring Google
  • <H4> Google’s Go-to-Market Problem
  • <H4> Google Assistant
  • <H4> Google Photos
  • <H4> Google Lens
  • <H4> The Beauty of Boring
  • <H1> WannaCry About Business Models
  • <H4> The WannaCry Timeline
  • <H4> Spreading Blame
  • <H4> Blame the Government
  • <H4> Blame the Business Model
  • <H4> SaaS to the Rescue
  • <H1> The Local News Business Model
  • <H4> The Unnecessary Newspaper
  • <H4> Bundles and Business Models
  • <H4> The Subscription Business Model
  • <H1> Apple’s China Problem
  • <H4> Apple’s Earnings
  • <H4> Apple Revenue (in billions)
  • <H4> Apple’s China Problem
  • <H4> Apple Revenue (in billions)
  • <H4> iOS Versus WeChat
  • <H1> Not OK, Google
  • <H4> Google’s Algorithm Change
  • <H4> Google and Authority
  • <H4> More Monopoly Trade-offs
  • <H1> Facebook and the Cost of Monopoly
  • <H4> Facebook and Microsoft
  • <H4> Microsoft and Monopoly
  • <H4> Facebook and Content Providers
  • <H4> Facebook and Advertisers
  • <H4> Monopolies and Innovation
  • <H1> By Ben Thompson
  • <H1> Follow
  • <H1> Subscription
  • <H1> Account
  • <H1> Recent Articles
  • <H1> Year in Review
  • <H1> Archives
Word cloud
  • google108
  • all76
  • facebook69
  • business51
  • like51
  • most50
  • news40
  • new39
  • even39
  • because38
  • only38
  • content38
  • problem37
  • apple37
  • it’s34
  • means34
  • iphone33
  • been33
  • monopoly32
  • local31
  • microsoft31
  • model31
  • just31
  • last29
  • users28
  • said27
  • better27
  • world26
  • them26
  • china26
  • newspapers25
  • market24
  • price24
  • assistant24
  • fact24
  • being24
  • point23
  • simply22
  • photos22
  • people22
  • year21
  • cost20
  • make20
  • very20
  • after20
  • windows20
  • time19
  • company19
  • different19
  • how19
  • two18
  • revenue18
  • another18
  • into18
  • product17
  • same17
  • nsa17
  • first17
  • both17
  • worth17
Keyword matrix
wordtitledescriptionsheading
google
all
facebook
business
like
most
Two Word cloud
  • google assistant13
  • business model11
  • they are9
  • local news9
  • which means9
  • not only8
Three Word cloud
  • about business models3
  • date search for2
  • cryptocurrencies boring google2
  • which will lead2
  • earlier this year2
  • exactly what you2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 22 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
9.30
Flesch Reading Ease
57.10
Coleman Liau Index
11.90
Automated Readability Index (ARI)
8.80
Dale–Chall Readability
5.50
SMOG Index
12.00
Spache Readibility
5.00
Number of letters
78016
Number of words
16587
Number of sentences
1027
Average words per sentences
16
Number of syllables
26150
Syllables in words
26088
Average syllables in words
1.58
Number of words in first three syllables
2556
Percentage of word / syllables
15.41
Words not in Dale-Chall easy-word list
5004
Words not in Spache easy-word list
2237

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
75
Number of source domains
18
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://use.typekit.net/qcf4iyw.js
  • https://stratechery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://stratechery.com/.. /jquery-migrate.min.js?ver=1.4.1
  • https://stratechery.com/wp-includes/js/underscore.min.js?ver=1.8.3
  • https://stratechery.com/wp-includes/js/wp-util.min.js?ver=4.9.8
  • https://stratechery.com/.. /algoliasearch.jquery.min.js?ver=2.11.2
  • https://stratechery.com/.. /autocomplete.min.js?ver=2.11.2
  • https://stratechery.com/.. /autocomplete-noconflict.js?ver=2.11.2
List of render blocking css files
  • https://stratechery.com/.. /widget.css?ver=1.40.0
  • https://stratechery.com/.. /ewd-ufaq-styles.css?ver=4.9.8
  • https://stratechery.com/.. /rrssb-min.css?ver=4.9.8
  • https://stratechery.com/wp-includes/css/dashicons.min.css?ver=4.9.8
  • https://stratechery.com/.. /bigfoot.css?ver=1.0
  • https://stratechery.com/.. /membership.css?ver=1.0
  • https://stratechery.com/wp-content/themes/stratecheryV4/style.css
  • https://stratechery.com/.. /algolia-autocomplete.css?ver=2.11.2
  • https://stratechery.com/.. /jetpack.css?ver=6.4.2

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • https://stratechery.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://stratechery.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • https://stratechery.com/wp-content/plugins/jetpack/_inc/spin.js?ver=1.3
  • https://stratechery.com/wp-content/plugins/jetpack/_inc/jquery.spin.js?ver=1.3
  • https://stratechery.com/wp-content/plugins/jetpack/modules/infinite-scroll/infinity.js?ver=4.0.0
  • https://stratechery.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?ver=2.22.0
  • https://stratechery.com/wp-includes/js/mediaelement/wp-mediaelement.min.js?ver=4.6.6
  • https://stratechery.com/wp-content/themes/stratechery/js/navigation.js?ver=20120206
  • https://stratechery.com/wp-content/themes/stratechery/js/skip-link-focus-fix.js?ver=20130115
  • https://stratechery.com/wp-content/themes/stratechery/js/theme.js?ver=1.0
  • https://stratechery.com/wp-content/themes/stratechery/js/bigfoot.min.js?ver=20150428
  • https://stratechery.com/wp-includes/js/wp-embed.min.js?ver=4.6.6
File size of all javascript files combined
1.88MB
Javascript minifying
You can save 773B (35% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • https://stratechery.com/wp-content/plugins/memberful-wp/stylesheets/widget.css?ver=1.29.0
  • https://stratechery.com/wp-includes/js/mediaelement/mediaelementplayer.min.css?ver=2.22.0
  • https://stratechery.com/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=4.6.6
  • https://stratechery.com/wp-content/themes/stratechery/css/bigfoot.css?ver=1.0
  • https://stratechery.com/wp-content/themes/stratechery/css/membership.css?ver=1.0
  • https://stratechery.com/wp-content/themes/stratechery/style.css
  • https://stratechery.com/wp-content/plugins/jetpack/css/jetpack.css?ver=4.9
File size of all css files combined
545.31KB
CSS minifying
You can save 3.2KB (30% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
252.08KB
Gzip compression
Error! By using Gzip you can save 372B (50% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
57
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://cdn.syndication.twimg.com/tweets.json?callback=__twttr.callbacks.c...60 seconds
https://syndication.twitter.com/settings10 minutes
https://use.typekit.net/qcf4iyw.js10 minutes
https://static.doubleclick.net/instream/ad_status.js15 minutes
https://platform.twitter.com/widgets.js30 minutes
https://d35xxde4fgg0cx.cloudfront.net/assets/embedded.js2 hours
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
1.73MB
Image optimisation
You can save 202.9KB (21% compression) by optimising the images below:

 Links

We found a total of 188 different links.
Internal links: 121
External links: 67

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength

 Website security

IP
35.184.247.115
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Icons

Favicon
Good! The website uses favicon.

 Typos

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